Making sunscreen for every tone, type and texture.

Who was sunscreen made for?

We've all been there. Trying sunscreen after sunscreen, only to be let down by each one. It's a quietly frustrating norm for millions of people with skin of colour, and it points to something worth saying plainly: sunscreen has a diversity problem, and for years, it was packaged and sold as if it didn't.

The myth that darker skin doesn't need SPF

If you have skin, you need sunscreen. The idea that melanin alone can protect against sun damage is the kind of myth that leads people to skip a product that could meaningfully protect them.

Even the deepest skin tones have a natural SPF of around 12. The recommended level to meaningfully prevent UV damage is SPF 50. That's not a gap you can ignore. Sun damage in darker skin may look different: less visible burning, more pigmentation changes, premature aging, and long-term structural damage. That pigmentation, known as hyperpigmentation, is also very difficult to reverse. Without sun protection, melanocytes (the cells responsible for producing melanin) become over activated, leading to uneven skin tone and sun spots.

So why choose our SPF?

Deeper Beauty was created to set a different standard for what inclusive sun care actually looks like. Our SPF 50 sunscreen was formulated for all skin tones, including deeper ones, because sunscreen should feel like a pleasure to use, not a compromise.

No white cast. Broad spectrum SPF 50 protection with the highest defence against hyperpigmentation. Moisturising, non-greasy, and suitable for sensitive and acne-prone skin.

We added jojoba and shea for moisture and barrier support, because skin of colour tends to lose hydration more rapidly. And we kept it fragrance-free, because fragrance can trigger irritation, and in deeper skin tones, that irritation can lead to scarring.

This is what inclusive formulation means to us. Skin of colour is not an afterthought in our process; it's the starting point.