The Problem With “Universal” Skincare Products

We’ve all seen them—skincare products labeled as “for all skin types” or “universal.” But for those with deeper skin tones, the experience of using these supposedly inclusive products often tells a different story. The white cast from “universal” sunscreens, the ineffectiveness of “one-size-fits-all” hyperpigmentation treatments, and the ashy residue from “works for everyone” moisturizers reveal an uncomfortable truth: most “universal” products weren’t formulated with melanated skin in mind.

The beauty industry has historically centered its research, development, and testing around lighter skin tones. This approach has created a foundation of skincare science that doesn’t adequately address the unique characteristics of melanin-rich skin. When companies then claim their products work for “all skin,” they’re often stretching the truth—or defining “all” in a limited way.

The problem extends beyond just aesthetics. Skincare concerns manifest differently in melanated skin. Inflammation often leads to hyperpigmentation rather than redness. Sun damage might not appear as immediate burns but as long-term uneven skin tone. Acne may resolve only to leave stubborn dark marks that linger for months.

These unique concerns require specialized approaches. Yet “universal” products typically don’t incorporate ingredients at concentrations ideal for deeper skin tones, nor do they undergo testing that ensures they work equally well across the full spectrum of human skin colors.

At Deeper, we’re challenging this approach by starting with melanated skin as our foundation rather than an afterthought. Our No-Cast Sunscreen wasn’t developed for lighter skin and then tweaked to be “acceptable” on deeper tones—it was built from the ground up to disappear on melanin-rich skin while providing superior protection.

Similarly, our hyperpigmentation serum addresses the specific ways hyperpigmentation develops in melanated skin, with a formula gentle enough to avoid triggering the inflammation that can worsen the very problem it’s meant to solve.

This melanin-first approach doesn’t mean our products won’t work for lighter skin tones—they absolutely will. But it does mean we’re redefining what “universal” should mean: products developed with the most historically underserved skin types at the forefront, ensuring truly effective results for everyone.